Marketing

Content Marketing

People often know that having a website or an app requires content to fill the space. However, many often forget that having marketing content additionally present on the service or attached to the service is incredibly important as well. This is typically done in the form of blogs, videos, posts, podcasts, and more. To put it simply, it is content included on the website or app with the purpose of marketing a product or service. Content marketing promotes brand focus and establishes expertise. Content marketing is often used as a broad umbrella term, and other forms of marketing such as email and social media marketing, fall under it as subcategories.

Digital Marketing

In today’s world of the Internet and widespread social media use, digital marketing is essential. Whether you have a product for sale or a service to offer, if you want to have success in today’s global market, you need to be utilizing the digital world. Digital marketing is the use of things such as websites, apps, social media, emails, text messages, and more to promote your brand. It requires an awareness of the brand’s clientele and what digital spheres will be best to reach that audience. Furthermore, digital marketing requires engagement in trends as they come and go and knowledge of different search engines and social media campaigns as they arise.

Email Marketing

A common technique to market to a company’s clientele is through the utilization of email blasts. Email campaigns are generated for a variety of parts of a brand, for example to notify customers of an upcoming sale on a good or service. There are three main benefits to email marketing: create engagement, inform, and convert. Creating engagement keeps subscribers and customers informed on different ongoings related to the brand, usually in the form of sharing blog posts and news stories. Informing is meant to inform customers of upcoming product releases or services offered, as well as policy changes. Conversion emails are sent with the goal of converting readers to buyers through sales and other promotions.

Social Media Marketing

Social media is a modern day marketing must do. The average person uses one or more social media services and many use them as a means to find goods and services that will interest them. Maintaining active social media use across the major platforms, such as Facebook, Instagram, X, TikTok, and LinkedIn is essential to maintain connection with past and prospective customers. However, not every social media service treats every brand the same. A key part of social media marketing is knowing what the brand’s objective and audience are and using the social media platforms that will best allow them to represent themselves accurately to the right clientele.

Text Message Marketing

Finding someone who does not have a cell phone is extremely rare in this day and age. Text messaging to many people is the most used and most often preferred means of being contacted. Similar to how email marketing functions, text message marketing serves as a means to stay in contact with customers and to inform them of news, upcoming releases, and sales. Text message blasts are a perfect promotional method for many modern companies and brands, as they have a high received rate. It is a marketing technique that gets directly in touch with clients and increases the likelihood of engagement.

SEO Marketing

With how quickly our technological lives move, SEO is incredibly important to keep in mind as a business. Short for search engine optimization, SEO marketing focuses on how to make your website clickable. There are two parts of SEO marketing: on-page and off-page. On-page involves making the information on the page as clickable as possible. This includes using keywords in the written content and taking things such as readability into consideration. Off–page SEO marketing is the behind-the-scenes SEO work. This refers to backlinks, as backlinks help improve brand exposure. A backlink is another website linking your website to their page, creating a clickable chain of websites.